The Healthcare Compliance Packaging Council celebrating 25 years

The Healthcare Compliance
Packaging Council

RxAdherence 2011 is the singular educational event focusing specifically on patient adherence and compliance prompting pharmaceutical packaging. This annual conference, a respected industry event for nearly two decades, is co-sponsored by HCPC Med Ad News, PharmaLive, Pharmalot, and Pharmaceutical & Medical Packaging News.

RxAdherence Presentations 2011

8:30 AM (Brunswick Ballroom)
HCPC Chairman's and Executive Director's Opening Remarks
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9:00 AM - 9:45 AM (Brunswick Ballroom) Opening Keynote Presentation
Next Steps for Improved Patient Adherence...
"Several recent studies have provided disappointing results on the effectiveness of adherence interventions. IMS will review the state of adherence interventions and share a vision for the industry's next steps. This vision includes a shift of focus from tactics to patient-centered strategy, where innovative uses of packaging can play a role."
Vernon Schabert
IMS Health Economics and Outcomes Research

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9:45 AM - 10:15 AM (Brunswick Ballroom)
National Medication Adherence Campaign - Raising Awareness About Medication Adherence.
The National Consumers League (NCL), with planning funds from the Agency for Healthcare Research and Quality (AHRQ), is launching a national multi-media campaign to improve public health by raising consumer awareness of the importance of good medication adherence. The campaign involves a broad cross-section of public and private stakeholders. Be one of the first to see this groundbreaking campaign as it prepares to go national!
Larry Bostian
Vice President, Development
National Consumers League

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10:15 AM - 10:45 AM (Brunswick Prefunction Area)
Networking, Exhibits & Refreshment Break. Graciously sponsored by Winpak.
10:45 AM - 11:25 AM    Packaging Track Break Out (Hyatt Conference Rooms B & C)
Improving Patient outcomes through the use of e-diaries within the Meridian Healthcare System Meridian Health is a leading not-for-profit health care organization in New Jersey and has consistently been rated among the top performing health systems in the state. It is exceptionally noted for clinical quality, and is the recipient of numerous state and national recognitions for patient care and nursing excellence, including the distinction of being the first health system in the country to receive Magnet designation for nursing. With expected changes to Healthcare Reform and in particular Paid for Performance initiatives, Meridian is looking towards patient enabled devices for self care and care management to ultimately improve patient outcomes. Sandra Elliott, Director of Consumer Technology and Service Development for Meridian Health will present their work and use case around e-diaries used within pain, weight management, and sleep disorder assessment. Sandra Elliot, Director, Consumer Technology and Service Development at Meridian Health.
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Pharma Track Break Out (Brunswick Ballroom)  
Advancing Adherence: The Physician's Perspective
Physicians can play a central role in improving patient adherence, but their interests and the interests of the pharmaceutical industry don't always align. We'll discuss data regarding what drives adherence, physician opinions about adherence, and ideas for how physicians can play a part in pharmaceutical efforts to improve outcomes.
Pamela Moore, PhD
Senior Vice President, Content and Strategy
UBM Medica (Physicians Practice, PsychiatricTimes, ConsultantLive, Oncology,

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11:30 AM - 12:00 PM (Brunswick Ballroom)
Role of Technology to Improve Medication Adherence
Partners Healthcare's Center for Connected Health conducted a six month study on an electronic reminder pharmaceutical dispensing system that included 139 patients taking an anti-hypertensive medication. The results of instantaneous electronic reminders, coupled with patient incentives is astounding. Research results and suggested next steps on improving patient compliance will be highlighted.
Kamal Jethwani MD MPH
Lead Research Scientist, Center for Connected Health;
Instructor, Harvard Medical School

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12:00 PM - 1:15 PM
Luncheon - (Garden State Ballroom)
HCPC's Compliance Package of the Year Awards Presentation

Walter Berghahn, Executive Director, HCPC
Luncheon graciously sponsored by Constantia-Hueck Foils and
Klockner Pentaplast.
1:15 PM - 2:00 PM (Brunswick Ballroom)
Health Care Reform and Patient Medication Adherence - Implications for the Packaging Industry.. This presentation will review the state of adherence improvement in the context of ongoing health care reform initiatives. It will also review the special role of packaging improvements in patient adherence improvement, and how packaging and labeling improvements are - or are not- factoring into strategies to improve the way Americans take their medications. Tom Hubbard, Senior Program Director, the National Network for Health Innovation and co-Author - Thinking Outside the Pillbox: Medication Adherence and Care Teams.
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2:00 PM - 3:00 PM (Brunswick Ballroom)
New Research Demonstrates Impact of Adherence Packaging
Although the longstanding issue of medication non-adherence has been well recognized and documented across therapeutics, there has been almost no high-quality research into the role of innovative adherence-enhancing packaging solutions. Relatively simple approaches, such as calendarized blister ("reminder") packaging, can be widely implemented for once-daily medications that patients take for chronic diseases and result in significant improvement in medication adherence and associated patient health and wellness. Dr. Lithgow will present new, peer-reviewed pharmacoepidemiological research analyzing pharmacy claims data from a 3 million patient sample that establishes a scientific basis for medication adherence benefits provided by Shellpak® Adherence Packaging.
T. D. Lithgow, PhD., President and Chief Science Officer, MWV Healthcare
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3:00 PM - 3:30 PM (Brunswick Prefunction Area)
Networking, Exhibits & Refreshment Break. .
Graciously sponsored by Reed-Lane, Inc.
3:30 PM - 4:10 PM (Hyatt Conference Rooms B & C)
The Commercialization of Compliance Prompting Packaging - a Pharmaceutical Manufacturer's Perspective

Review the product delivery criteria undertaken by Somaxon for its lead pharmaceutical, Silenor® tablets. Understand why a compliance-prompting package was considered vital to the commercialization of this drug product.
Luigi (Lou) Schioppi
Sr. Director of Pharmaceutical
Somaxon Pharmaceuticals, Inc.

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(Brunswick Ballroom Breakout)
The 5P's of Patient-Centric Pharmaceutical Marketing

Direct-To-Consumer marketing of pharmaceuticals grew out of consumer package goods marketing because that was the model most familiar to the agencies and suppliers advising pharmaceutical marketers in the mid-1990s. These practices may have helped companies sell their products in an era when research pipelines were producing multiple "mass market" products, but today's environment - and today's pharmaceutical consumer - demand much more. This presentation will help audience members reframe their thinking about the brand - consumer relationship, with a focus on developing better, longer-lasting and more profitable relationships with both patients and providers.

Joe Meadows
Think Patients, LLC

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4:15 PM - 5:15 PM Panel Session (Brunswick Ballroom)
Industry Perspective Panel: Getting In the Hands and Minds of Patients to Improve Outcomes

A panel discussion on how consumer research, brand marketing, and well-developed compliance prompting packaging brought together early in the process can increase patient refill rate and patient adherence.

Pharmaceutical marketing budgets are being closely scrutinized or tightened and the federal government more closely regulates how pharmaceutical firms communicate with caregivers and patients. In this type of environment, pharmaceutical manufacturers must bridge the gap between branding and packaging development in the initial planning phases, for the package is often the last communication a drug manufacturer has with the patient. This in-depth panel explores continuing the brand, safety, and adherence messaging when the product is "in the hands of the patient."

This panel will address:

  • Solutions to improve adherence through packaging.
  • Internal barriers preventing collaboration between the brand team and compliance packaging team.
  • The role of the pharmaceutical advertising agencies, who work intimately with brand teams, to encourage better communication and getting innovative packaging ideas before the marketing teams.

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Christiane Truelove, Editor-in-Chief, Med Ad News
Daphne Allen, Editor, Pharmaceutical & Medical Packaging News

Christine Coyne, Product Director, Endo Pharmaceutical
Sander Flaum, CEO, Flaum Partners
Jay Carter, Senior VP, Director of Strategy Services, AbelsonTaylor
Justin Schroeder, Director, Marketing & Business Development, Anderson Packaging, Inc.
Joel Beckerman, Director – Brand Marketing, NA, MWV Healthcare
Joe Meadows, President, Think Patients, LLC

5:15 PM - 5:45 PM

HCPC Vice Chairman's and Executive Director's Closing Remarks

* Agenda subject to change.